What we set out to build
The client needed to be found for pool building and pool cleaning in their service area, and to compete with established operators who had been ranking for years.
What was built
- A full technical SEO build: structured data, Open Graph, sitemap and FAQ markup
- Per-suburb pages for the actual service area rather than a single contact page
- A dedicated pillar for new-build pool construction, which is the highest-value enquiry
- Handover so the client deploys and manages their own business profile
What it achieves
- The site targets the searches that precede a quote request rather than generic industry terms
- The client owns and runs it, which was the point: no dependency on us to publish a page
The stack
Next.js, structured data, local SEO.
Common questions
How was this built?
Yes, this was delivered for a client under a conventional engagement. We label every case study, because a studio that publishes its prices and argues the other side of its own comparisons has to be equally precise about its own portfolio.
What state is it in?
Delivered, self-hosted by the client. We state that plainly rather than describing everything as production: several things here are deliberately gated, and the reason is usually evidence rather than a missing feature.
Can you build something like this for us?
That is the point of publishing it. The same patterns are in the catalogue at published prices, and you can scope your own version on the plain-English page without contacting us first.
Where to next
If something here is close to what you need, the same patterns are in the catalogue at published prices, or you can describe your version in plain English and get it scoped and priced without talking to anyone.