Colabs is our sister company and the reason most of the portfolio above exists. A founder arrives with an idea and the domain knowledge that makes it credible, and almost always without the team to build it. Colabs supplies the team, the founder funds the build with a monthly subscription rather than a lump sum, and the founder holds equity in the company that results. Nobody is anybody's contractor: it is a company being built by two sides who each put something irreplaceable in.
Neither of us is the other's contractor. If either side could do it alone, this would not exist.
Four steps, and we say no to most things at the first one.
A conversation, not a pitch deck. We are looking for whether you know the industry, whether the problem is real, and whether software is genuinely the answer. We say no to most things at this step, and quickly, because a slow no is the expensive one.
Equity split, subscription level, milestones and what each side owns, all written down before any code exists. The split is negotiated per venture and it is never worked out afterwards.
Fortnightly delivery against milestones you can see. The subscription buys continuous delivery rather than a fixed scope, because a new venture changes monthly and a fixed scope would be obsolete before it shipped.
The venture goes live and Colabs keeps operating it: monitoring, incidents, changes. Equity vests against delivered milestones, not on signature.
Every question that causes a founder dispute, answered up front.
| Subscription | From $2,400 a month, which is the same continuous-delivery rate published on our pricing page. Set against the venture, not per feature. |
|---|---|
| Equity | Negotiated per venture and written before work starts. It vests against delivery milestones rather than on signature, in both directions. |
| What the founder owns | The company, the brand, the customers and the data. That is the asset being built and it belongs to the venture. |
| What Colabs owns | The reusable stack, licensed to the venture perpetually and irrevocably. It is what lets the next venture start further along. |
| If it ends | The licence survives. The venture keeps running whatever happens between us, because the alternative punishes the only party that did nothing wrong. |
| If the subscription stops | Delivery pauses, the venture keeps everything already built and keeps running. We do not switch anything off, and vested equity stays vested. |
Equity is the most expensive currency you have. Spend it deliberately.
If two of those are true, take a fixed-price build from the catalogue and keep the whole company. We would rather tell you that now.
Each one labelled, with its real status rather than a flattering one.
A research terminal that tries to disprove its own findings before it believes them.
One broker over 105 exchanges, with the live switch deliberately hard to flip.
An options terminal with greeks, a tape backtester and cross-venue pricing across five venues.
Native on-chain vaults with a faithful trade-mirroring bridge, plus a funded-track submission.
Copy trading judged on tracking error and prop-firm rule headroom, not on advertised returns.
A Betfair trading engine that refuses to bet real money until it has proven itself.
Including whether this is just an agency with extra steps.
It is negotiated per venture and written down before any code exists, because a split agreed afterwards is a split someone resents. It vests against delivered milestones in both directions, so neither side is holding paper for work that did not happen.
Continuous delivery rather than a fixed scope: a team building fortnightly against milestones you set. From $2,400 a month, the same continuous-delivery rate published on our pricing page. A new venture changes monthly, and a fixed scope would be obsolete before it shipped.
Delivery pauses. You keep everything already built, it keeps running, and vested equity stays vested. We do not switch anything off, because holding a founder's business hostage over an invoice is not a business model we want.
You own the company, the brand, the customers and the data. Colabs owns the reusable stack and licenses it to the venture perpetually and irrevocably. That licence survives the relationship ending.
No, and the difference is that we are exposed. An agency gets paid whether or not the thing works. Colabs holds equity, so a venture that fails costs us as well as you. That is also why we say no to most ideas at the first conversation.
Because the idea is rarely the scarce part. Domain knowledge, market access and founder attention are, and none of those transfer. If we could build it without you, we would not be offering you equity.
Tell us what it is and what you know that nobody else does. If it is not right for Colabs we will say so on the first call.